Lori Hamlin Penske’s impeccable attention to detail and down to earth demeanor attract an impressive roster of celebrity & high profile clients. Her flawless makeup application serves as background to the exquisite eyelashes she has become known for.
Lori never dreamed her job at a Clinique counter while attending Michigan State University would lead her to work with some of the most talented and fascinating people in the world. Upon arriving in New York City, Lori sought out the legendary makeup artist Kevyn Aucoin who recognized her talent and encouraged her to pursue a career in makeup. But, it wasn’t until she stepped backstage at New York’s fashion week to assist Francois Nars that her life would be forever changed.
Lori’s editorial work has appeared in Harper’s Bazaar, Instyle, Vogue, W, Glamour, People, Variety, Rolling Stone & TIME. During it’s heyday, Lori keyed such Vh1 hits as I Love the 80’s, Top 20 Video Countdown, and Best Week Ever. Beyond the style and media worlds, Lori has consulted with start up cosmetic brands on product development. Her extensive experience as an artist has given her opportunity to work with industry giants such as Avon, Frito Lay, HBO, Forbes and Viacom.
Lori’s makeup gracefully transitions from one medium to another and has made her the go to girl for Hollywood’s elite . She is trusted behind the scenes during the most intimate moments of her clients' lives & careers. Her ability to effortlessly collaborate has made her an asset on and off set.
In 2006, Lori turned her Soho apartment into a lash studio where high profile clients could come and go unnoticed. Soon after, her sister, Lisa Hamlin, took over the studio’s day to day business, and Lori became known for creating Manhattan’s prettiest eyelash extensions. Together the sisters launched Lori Hamlin Inc. and continue to grow their business.